Privacy Policy

DRAFT for legal review. This page has not yet been approved by the studio owner or checked by a lawyer. Items marked [OWNER TO CONFIRM] are still to be filled in.

Last updated: 11 October 2026

This policy explains what personal information The Purple Pigeon collects, why, who it is shared with, where it is processed, how long it is kept and what your rights are under South Africa's Protection of Personal Information Act, 2013 (POPIA). It is written to be read, not skimmed past.

1. Who is responsible

The responsible party (the organisation that decides why and how your information is used) is The Purple Pigeon (Pty) Ltd, the yoga, pilates and reformer studio ("the studio", "we", "us").

Registered address and company registration number: [OWNER TO CONFIRM: registered address and registration number].

Information Officer: [OWNER TO CONFIRM: name, email address and phone number of the studio's Information Officer, who must also be registered with the Information Regulator].

This policy covers the studio's web app, its website and its mobile apps (they all use the same system). For day-to-day contact details see the Contact studio page.

2. What we collect

We collect only what the system needs to run a studio. Depending on what you do, that is:

We do not use analytics or advertising trackers, we do not build advertising profiles, and the system does not make automated decisions about you, other than the bot check described under Google reCAPTCHA below.

3. Why we use it

We do not sell your personal information.

4. Who handles it for us

The studio's own team can see the information they need for their work. Instructors see who is booked into their classes. Beyond that, we use these service providers (called "operators" in POPIA). They may only use your information to provide their service to us.

We may also disclose information when the law requires it, to the Information Regulator or a court, or to protect people from harm. Where the studio changes hands, your information may transfer to the new owner under this same policy.

5. Information that leaves South Africa

Several of the providers above process information outside South Africa: the database and server functions are in Ireland (the European Union), Vercel's network and the Google services operate globally, and Resend and Sentry are outside South Africa too. This is a transfer of personal information to another country under section 72 of POPIA.

We rely on those providers being bound by strong data-protection law (for the EU, the GDPR) and by written agreements that protect your information to a level substantially similar to POPIA, and on the transfer being necessary to run your account and bookings. By creating an account you accept this transfer.

[OWNER TO CONFIRM: confirm that data processing agreements are signed or accepted with Supabase, Vercel, Resend, Sentry and PayFast, and that a lawyer is happy with this section 72 wording]

6. How long we keep it

7. How we protect it

No system is perfectly secure. If a breach puts your information at risk, we will tell you and the Information Regulator as POPIA requires.

8. Your rights

Under POPIA you may ask us to:

To delete your account yourself, use "Delete my account" in your profile or the delete-account page. To do any of these, contact the Information Officer (section 1) or the studio through the Contact studio page. We will reply within a reasonable time and may need to confirm your identity first.

If you are unhappy with how we handled your information, you have the right to complain to the Information Regulator (South Africa): website inforegulator.org.za, complaints email POPIAComplaints@inforegulator.org.za, general line 010 023 5200. We would appreciate the chance to put things right first, but you do not have to come to us before complaining.

9. Children

This service is meant for adults. [OWNER TO CONFIRM: minimum age to hold an account, and whether under-18s may join with a parent or guardian]

We do not knowingly collect a child's personal information without the consent of a parent or guardian. If you think a child has given us information without that consent, contact us and we will deal with it.

10. Cookies and changes

See the Cookie notice for the cookie and browser storage we use.

If we change this policy in a way that matters, we will update the date at the top and tell members in the app. The latest version is always at this address.

Other legal pages: Terms of Use · Cancellation and refund policy · Cookie notice. Questions? Contact the studio.